By Brij Khandelwal
2025.05.07 (Vrindavan Today News): The rapidly increasing trend of online delivery services is a significant feature of today’s digital age. Dozens of platforms and app-based services have democratized the market, allowing producers to connect directly with consumers. This change will certainly reduce the vibrancy of traditional markets, but it also has several positive aspects.
Senior citizen Padmini Iyer says, “Earlier, I used to go to the crowded Belanganj market to buy vegetables, fruits, and milk. Many times, I wouldn’t find a rickshaw, and while carrying the groceries on foot, monkeys would attack. Now, it’s so convenient. The same rate, full weight, and good quality are delivered home in just ten to fifteen minutes. Sometimes, Blinkit’s service is so fast that it feels like the delivery person is sitting right outside the gate.”
Homemakers are no longer dependent on family members. Fresh, branded products are being home-delivered in a snap. Rohit, a young delivery partner for BigBasket, says he earns ₹25 to ₹30 thousand every month. Our Guptaji says that one comes and another goes in our apartment complex. Sometimes it’s Flipkart, sometimes Amazon, or then someone from Blinkit or Zomato – this continues until twelve at night. “One day, I returned late evening from Delhi, was in the mood, but forgot to buy from the chemist. I was a bit disappointed, but my wife suggested ordering from Blinkit, and it worked out,” Mr. Bhatnagar recounted.
One of the most significant benefits is the reduction in traffic jams, pollution, and wasted time. People can now order their necessities from home, which reduces the pressure of vehicles on the roads. Additionally, this sector has become a significant source of extra income for less educated young men and women, who are earning a living by working part-time as delivery partners.
Speaking of the latest trends, delivery services are no longer limited to food and groceries; now, medicines, clothes, electronics, and other essential items are also available online. Technologies like drone delivery and the use of electric vehicles are making this sector even more efficient and environmentally friendly. In the coming times, we can expect to see even more innovation and development in this field.
In India, home delivery services and online markets have reshaped consumer behavior and the economy in the last decade. Platforms like Amazon, Flipkart, Blinkit, and Instamart have made almost everything, from vegetables, fruits, milk to sex toys and condoms, available at the doorstep. Except for alcohol, there is hardly any product left that is not available online. This new system has become a symbol of convenience and speed, but it has also had a profound impact on traditional grocery stores, corner shops, and the mandi (wholesale market) system.
The biggest advantage of home delivery services is convenience. Consumers can shop 24/7 from anywhere, which is a boon for those with busy lifestyles. Senior citizens, in particular, have found great relief with the home delivery of essential goods. Thanks to e-commerce, a wide range of products is available, which is not possible in traditional stores.
From an economic perspective, these services have boosted the gig economy. There are approximately 10-12 crore gig workers in India involved in food delivery, e-commerce, and logistics. According to a NITI Aayog report, by 2030, gig workers will constitute 4.1% (approximately 23.5 crore) of the total labor force. These platforms use data analytics to understand consumer behavior, which enables better marketing and pricing. GST collection is also at an all-time high because online transactions are transparent, which is beneficial for the government.
Disadvantages: Crisis for Traditional Markets and Social Impact
However, this system is disrupting traditional grocery stores and the mandi system. According to a survey, 46% of urban consumers have reduced their purchases from grocery stores, causing losses to small businesses and layoffs of employees. Farmers in mandis are also getting lower prices because large platforms deal directly with producers. Gig workers also face challenges—low wages, lack of social security, and uncertain working hours.
On a social level, complaints of laziness are increasing among youngsters. The habit of quick delivery has distanced people from going out and social interaction. Additionally, tempting schemes like heavy discounts and cashback encourage consumers to make unnecessary purchases, affecting financial discipline.
Economic Impact and Employment Generation
The e-commerce sector in India generated approximately 1.5 million direct and indirect jobs in 2024. Apart from gig workers, jobs have also increased in the logistics, warehousing, and technology sectors. For example, Amazon and Flipkart have connected millions of MSMEs to their platforms, giving small businesses global reach. However, job losses in traditional retail are a bitter truth.
Long-Run Impact and Future Scenario
In the long run, this system will further strengthen the consumer-centric economy, but challenges for small businesses will increase. The government’s stance is positive, as revenue from GST and digital transactions is increasing. However, it is necessary to implement social security schemes for gig workers, as Rajasthan started in 2023.
In 2025, traditional markets are in trouble but will not disappear completely. Local grocery stores can survive on the strength of fresh produce and personal service. In the future, hybrid models (online-offline integration) and smart logistics can further transform this sector.
