Braj to become the world’s largest spiritual tourism hub: Jayveer Singh
22nd December, 2025 (Vrindavna Today News): The tangible impact of the Yogi government’s focused tourism policies and accelerated infrastructure development is now clearly visible on the ground. Mathura–Vrindavan, the sacred land of Lord Krishna, along with the entire Braj region, has today emerged as one of the most preferred destinations for pilgrims and tourists alike. Through sustained efforts to preserve spiritual heritage while upgrading modern amenities, the government is restoring Braj’s historic and cultural glory.
Improved Connectivity, Stronger Infrastructure
To equip the Braj region with world-class facilities, the Yogi government has placed special emphasis on connectivity. Upgraded roads, national highways, the Yamuna Expressway, and strengthened rail networks have made travel far more convenient for devotees. As a result, reaching Mathura from major cities such as Delhi, Agra, and Lucknow has become significantly easier, faster, and more comfortable.
Record Growth in Tourist Numbers
The impact of Braj-centric development policies is clearly reflected in tourism statistics. According to data from the Tourism Department, the region has witnessed a remarkable year-on-year increase in visitor numbers.
In 2023, approximately 77.9 million tourists visited Mathura.
In 2024, the figure rose to over 90 million.
In 2025 (January to September), tourist arrivals have already crossed 72 million.
These figures underline the growing confidence of pilgrims and tourists in the improved facilities, safety, and overall experience offered in the region.
Braj to Become the World’s Largest Spiritual Tourism Hub
Tourism Minister Jayveer Singh stated that under the leadership of Chief Minister Yogi Adityanath, the government’s objective is to establish Braj’s cultural and spiritual identity on the global map. Expansion of tourism facilities, grand organization of festivals, and preservation of spiritual heritage remain top priorities.
“The rising number of tourists is strengthening the local economy and generating new employment opportunities. In the coming years, Braj will emerge as the world’s largest spiritual tourism center,” he said.
Facilities for Every Pilgrim a Top Priority
Principal Secretary, Tourism and Culture, Amrit Abhijat, informed that several initiatives have been undertaken to enhance visitor convenience, including the expansion of help desks, guide services, and digital information centers. Plans are also underway to develop Braj on the lines of Ayodhya, Prayagraj, and Kashi.
To promote experiential tourism, rural areas are being integrated into the tourism ecosystem with active participation from women self-help groups. Efforts are also being made to strengthen agri-rural tourism by involving local artisans and traditional craftsmen. The key objective is to encourage tourists—who currently visit Mathura–Vrindavan for a single day—to extend their stay to up to a week, allowing deeper engagement with Braj’s culture, rural life, and authentic local experiences.
A New Path to Economic Empowerment
The surge in tourist arrivals has opened up new avenues of employment at the local level. Thousands of families associated with the hotel industry, handicrafts, and local transport services have witnessed increased income, giving fresh momentum to Braj’s economy and ensuring inclusive growth rooted in cultural heritage.
