Vrindavan Today | Bureau Report:
June 23, 2026, Mathura: The rich culinary heritage of Mathura is all set to gain global recognition as its iconic delicacies prepare to take center stage at the UP International Trade Show 2026. It is scheduled to be held in Greater Noida from September 25 to 29.
The event will bring together international buyers, business delegates, and visitors from across the world, offering them an opportunity to experience the authentic flavors of Uttar Pradesh. Mathura’s famed Chhappan Bhog, Makhan Mishri, Peda, and Taroli Rabri will introduce international visitors to the authentic flavours of Braj.
Among the highlights will be Mathura’s traditional sweets, deeply associated with the land of Shri Krishna and renowned for their unique taste, aroma, and cultural significance.
Foreign guests attending the trade show will be served Mathura’s famous delicacies alongside signature food products from all 74 districts of Uttar Pradesh. The state government has directed district administrations to identify authentic food entrepreneurs and traditional vendors who can represent their regions on this international platform.
Mathura’s celebrated Peda, already recognized as one of the district’s most distinctive products, is expected to receive special attention. Equally important are Chhappan Bhog, symbolizing the devotional culinary traditions of Braj, and Makhan Mishri, a preparation closely linked to Lord Krishna’s childhood pastimes. The creamy Taroli Rabri will further showcase the district’s rich dairy heritage.
The trade show will also feature a diverse range of regional specialties, including Agra’s Petha and Dalmoth, Mainpuri’s Sohan Papdi, Firozabad’s Kachori and Aloo Tikki, Aligarh’s dairy products and Chamcham, Hathras’ Rabri, Gorakhpur’s Litti Chokha, Lucknow’s Malai Makkhan, Varanasi’s Banarasi Paan and Tiranga Barfi, and several other traditional delicacies from across the state.
According to district officials, participation in such large-scale international events provides local businesses with access to new markets and business opportunities. The initiative is expected to generate significant economic benefits for sweet makers, dairy producers, farmers, and small entrepreneurs associated with the traditional food industry.
The promotion of these products is aligned with the state’s efforts to strengthen local economies through branding, modern packaging, and wider market access. By showcasing centuries-old culinary traditions on an international stage, Uttar Pradesh aims to preserve its rich food heritage while creating sustainable livelihood opportunities for local communities.
For Mathura and the Braj region, the upcoming trade show represents more than a business opportunity. It is a chance to share the flavors, traditions, and devotional culture of Shri Krishna’s land with the world.
